Dedicated to Marketing 2.0 and the pursuit of RELEVANCY
What is Marketing 2.0????
Marketing 2.0 – No longer just a buzzword but the harbinger of smart marketing and business.
By merging best of breed technologies, partnerships and alliances, rather than relying upon home grown "Old School" legacy CRM platforms and products, Marketing 2.0 has become more than a buzzword.
Marketing 2.0 is about the collaborative customer experience. Marketing 2.0 is the convergence and integration of multiple data points, including social media, which leverage customer interactions and Web 2.0 applications and services. Technology vendors are partnering with the web producers, blog users, and content drivers to provide a more useful collaborative experience for customers, partners and vendors.
The customer experience will be the defining characteristic of the Marketing 2.0 corporate strategy. The decades-old CRM formulation of People-Process-Technology is being replaced by a focus around the mapping of customer interactions and providing the tools designed to enhance the customer's experience with an organization.
Even though worldwide marketers spend $1+ trillion each year, most still manage their campaigns and customers via traditional POS and CRM systems, spreadsheets, word processing documents, email, and other disconnected applications. As customer marketing becomes more deeply involved in shaping customer experiences across multiple touch points, campaigns inherently become more sophisticated and complex. By using Marketing 2.0 as a foundation, marketers will be able to optimize virtually all these complex processes and interactions, enabling them to focus their resources on sales, understanding their customers, defining strategies, and delivering more creative solutions.
Marketing 2.0 provides a collaborative framework for marketers to manage all their customer activities and easily share analytics, customer, and sales data with colleagues and partners. It provides tools for tracking customers, assigning tasks and resources, and tracking success.
By merging best of breed technologies, partnerships and alliances, rather than relying upon home grown "Old School" legacy CRM platforms and products, Marketing 2.0 has become more than a buzzword.
Marketing 2.0 is about the collaborative customer experience. Marketing 2.0 is the convergence and integration of multiple data points, including social media, which leverage customer interactions and Web 2.0 applications and services. Technology vendors are partnering with the web producers, blog users, and content drivers to provide a more useful collaborative experience for customers, partners and vendors.
The customer experience will be the defining characteristic of the Marketing 2.0 corporate strategy. The decades-old CRM formulation of People-Process-Technology is being replaced by a focus around the mapping of customer interactions and providing the tools designed to enhance the customer's experience with an organization.
Even though worldwide marketers spend $1+ trillion each year, most still manage their campaigns and customers via traditional POS and CRM systems, spreadsheets, word processing documents, email, and other disconnected applications. As customer marketing becomes more deeply involved in shaping customer experiences across multiple touch points, campaigns inherently become more sophisticated and complex. By using Marketing 2.0 as a foundation, marketers will be able to optimize virtually all these complex processes and interactions, enabling them to focus their resources on sales, understanding their customers, defining strategies, and delivering more creative solutions.
Marketing 2.0 provides a collaborative framework for marketers to manage all their customer activities and easily share analytics, customer, and sales data with colleagues and partners. It provides tools for tracking customers, assigning tasks and resources, and tracking success.
Replies to This Discussion
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Permalink Reply by Rick Enrico on
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Recently a customer asked me use one word to describe Marketing 2.0. I had to think about it as it is very difficult to put the entire marketing 2.0 universe into one word. At any rate it came to me this morning.... RELEVANCY. That is it. Simple, powerful, and the connection between a marketer and a customer. Whatever your message and the data it contains, the end result must be contain this word.
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